Is your Pinterest experiencing a downslide lately?
Are you pinning your stuff and no one seems to be repinning your content? Has there been a drop in your traffic from Pinterest?
If this sums up what’s been going on with your Pinterest marketing plans, you’ve probably started doing some research to figure out what’s happening and how you can fix it.
Maybe it’s time you need to take a step back and do an audit of your Pinterest account.
The reality of Pinterest is that it’s not the same social site you signed up to when you first set up your business account. And the only way that you can get your Pinterest marketing moving again is to find a way to stand out from all the other millions of Pinners.
Basically, you need to figure out a way to differentiate yourself and your business.
Why you should Audit your Pinterest Account
The purpose of a Pinterest Audit is to review how your business or blog is connecting { or maybe not connecting! } with all those potential customers actively using Pinterest every day.
A Pinterest Audit will help you figure out what’s going on with your Pinterest marketing by:
- Discover the strengths and weaknesses of your marketing plan.
- Guides you to align your Pinterest messaging of boards and pins with your online programs and products.
- Helps you determine what corrections you need to make with your Pinterest strategy.
You get all that, right?
So what can you do? You can conduct your own strategic Pinterest Audit …
Step 1: Create an Audit Plan
The first step of your Pinterest Audit is to create a plan of the topics you want to cover. You can use a word document, an online note taking program or even a mind mapping program – use whatever you want, just write it down!
These are the elements you need to consider during your Pinterest Audit:
- The messaging from your business or blog – are you clear about who you are and what you do?
- Review your website – do you have content created with engaging images that’s ready to pin or do you need to create content?
- Your targeted market – do you know who you’re trying to reach and how they’re using Pinterest?
- Review the strengths and weaknesses of your products and programs – do you have plan to market these online products on Pinterest?
- Your differentiators like pricing and quality of service – is your messaging with your boards and pins helping to define your business or blog on Pinterest?
Step 2: Look at Your Web Analytics
As an online business using Pinterest, it’s super important that you review your Google Analytics on a frequent basis. When you’re reviewing your analytics, you’ll want to include the following metrics:
- Website traffic – take a look at your pageviews to see how much traffic is coming from Pinterest. How many people are clicking on your images in Pinterest to come to your website?
- What are they clicking on – you can see the specific pin that brought them to your site by reviewing the traffic referral, click on the Pinterest link and you can see the exact click numbers of which pin brought your site traffic.
- Pinterest Analytics – click into your analytics on Pinterest and go right to the section about Activity from your website. You’ll be able to see which pins are being repinned the most and which boards are the best places for you to pin your top content to.
Step 3: Ask your Customers
Checking your analytics is a good place to see an overview of your Pinterest account but what can you do to take this down to what customers are seeing when they see your account?
Try asking about five of your customers to review your Pinterest account to learn about how they perceive your business on Pinterest.
Here’s some questions you can ask them:
- What makes your business different than others doing what you do?
- Can they do a quick scan of your boards and be able to tell what your business does?
- Ask them to click into your Pins section – can they immediately find and see the content that you’re pinning from your site?
- Then have them review your Pinterest pins and have them tell you what they think the content is about without clicking on the image’s link.
Step 4: Action and Monitor
In the end, a Pinterest Audit is useless if you don’t create an action plans for all the problems and issues that you found. To develop your Pinterest Action Plan, you’ll need to make a detailed report of everything you reviewed and then set actionable items that you need to do to address the issues you uncovered.
List out all your problem areas you discovered during the audit. Next to each issue, write down a list of action items you can take along with a reasonable timeline when you plan to get it done.
After all your Pinterest Action Plan items are done, monitor the progress of your changes and see if your actions worked or need tweaking. One big thing to keep in mind – a Pinterest Audit is a continuous exercise, something you should go through on a regular basis so you can always keep moving forward with your Pinterest strategy plans.
Need some help doing your Pinterest Audit?
When was the last time that you took a really honest look at the pieces and parts of your Pinterest account? I’m going to make a guess that it probably happened the day you set up and verified your business account.
And I may be just taking a stab in the dark here but I’m going to say that you’ve probably never taken the time to really review all the elements that make up your Pinterest account – things like your images, boards and pin descriptions – and evaluate their cohesiveness … or lack there of.
If you need some help doing your Pinterest Audit, reserve your coaching space for one of my Pinterest Audits and get your custom Pinterest Action Plan to make sure that your marketing plan is bringing you website traffic directly from Pinterest.
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