My name is Penney Fox. I’m a Social Media Productivity Coach.
I own a social media consulting company that’s NOT like a typical social marketing agency. I don’t write copy for your Facebook posts, set up online campaigns or do monthly social media posts.
And I’m not a mindset coach or someone who teaches you some woo-woo belief system so we can hunt for unicorns that fart glitter.
I’m here to teach you practical productivity steps to help you grow your social presence to connect with more qualified people who want to buy your services, your products or online coaching programs.
There’s a lot of people out there in this big social world who are on a path to do the work they love but they get caught up in the details of all the social marketing stuff to get there.
I want to be a part of that process to help you clear the clutter to help you make more money.
I want to help lift you up out of the feeling of just reacting and doing what you need to do to get by. I want to teach you how to get more done in your social sites so you can spend your valuable time doing what you really love.
I get it
As a single mom, I totally understand what it’s like to have so much on my to-do list that I’d never thought I’d get it done. I created lists and sub-lists on sticky notes just hoping that would help.
It didn’t work.
All it did was create more of a sticky mess and I’d end the day with the regret of how much I didn’t get done. If I spent time with my son, my Facebook page didn’t get updated. When I spent hours on Twitter trying to connect with new people, I’d find my son sitting in front of the TV and calling out to me, “Mom, are you done yet?”
I just couldn’t figure out how to find that elusive balance between work and family life. Something had to give and it was usually my social media marketing. When I realized my business had hit a wall, I needed to step up my social marketing. I learned how to get creative and came up with ideas where I could find pockets of time in my week to grow my social presence.
I tested and tweaked and posted my way into a social media routine. I found a way to get my social stuff done and have time with my son. I figured out a way to find some sort of balance to my life.
I want to share these ideas with others who are struggling with their social media so I set up shop and named it Inner Social Media-ness.
What the heck is Inner Social Media-ness?
It all started from a conversation with one of my graphic designer friends. I was working through some ideas for the design of this website. I wanted my business to show the social media work that I do but yet, I didn’t want it to be like all the other social media consultants that you find out there.
I wanted it to show my personality, my unique view on marketing with just a touch of my inner weirdness.
Then I said, “I want people to see how I can teach business owners and marketing managers how to use social media and show them how to find their own inner personality within the social world and to find their own … inner social media-ness.”
We both laughed at how funny that sounded. Throughout the rest of our meeting, I repeated that expression a few more times.
I couldn’t get it out of my head. I liked the idea of what it meant. I liked what it stood for and quite honestly, I liked saying it out loud.
From that meeting, Inner Social Media-ness was born.
How can I help you?
If you own a growing company or are the marketing manager and you’re wondering how to connect with more targeted customers with social media, I can help. I’m sure you’ve heard that before, but there’s a difference between what they’ll tell you and what I’ll show you.
While most social media consultants will give you all this advice from the social media experts, I’ll show you how to make that advice fit into your busy day.
Even better, I’ll show you how to do it without adding hours to your workday. If you run your own business or run the marketing department, you already work long enough and hard enough.
I know how a business works. I’ve been running my own business since 1999 so I understand the daily struggle to grow your business while still finding time for something that at least resembles a personal life.
It’s hard but rewarding work.
If you had ten more hours in the day, you could do the work to grow every social network you think you need to be on. But you don’t. You can’t.
You don’t have a massive team to grow your business. Sometimes, you are the team.
I get that. I’m growing this business with no more team than an accountability partner, my online mastermind group and Winston and Cooper, my Golden Retrievers. And believe me, Winston still struggles with Twitter. { But Cooper totally rocks Pinterest!}
You hear all that stuff about how you need to get potential customers to know who you are first. Then you need to get them to trust you enough to believe that you really have the solution to their problems.
It all comes back to something I always say: People do business with PEOPLE that they know and trust.
This is that “know-like-trust spectrum” thing that the experts are always talking about with all those articles they share. Social media is seriously one of the best ways to get these potential customers to not just know who you are, but to move through the process to trust that you know what you’re talking about and when they need the services you have to offer, they’re going to click over to your site.
Not all businesses are the same
Your business is different than everyone else out there doing the same thing, blogging about the same topics or creating the same type of products and services. Your company is different because you’re different.
Your schedule is different and you have your own personal things that you have to incorporate into your daily busy schedule. And it’s not an easy thing to follow the expert’s advice to do this on social media or spend your time working on that social network.
It’s just not that easy because you’re not like everyone else. Your business is different and so is your schedule.
That’s where I come in! As your Social Media Productivity Coach, I’ll show you how to fit social media into your already crazy busy schedule.
When we work together, we’ll talk about who you are and what you do and how that affects your relationship with your social media marketing. And we’ll work through what’s holding you back from the social media programs that you know you need to do to grow your business.
Because it’s not about just learning the ideas the experts are always talking about. It’s about turning this advice into something you’ll actually do every week. It’s about learning social media skills to make your time online efficient and effective.
It’s about finding the balance with all these new ideas, stopping what’s not working for you and fitting it all into your already hectic day.
It’s about discovering your own Inner Social Media-ness.