The Integrated Growth Marketing Program is for your company when what you’ve been doing to grow your business is just not working.
According to a study by the Boston Consulting Group, 85% of companies have undergone a transformation in the past decade of either organizational, operational or reshaping their sales and marketing efforts.
With all those companies attempting to make fundamental changes, only 24% of the companies that actually complete the transformation process are found to outperform their competitors with respect to their organizational and financial improvements.
Why is transformation so difficult to achieve?
There are several reasons why a company’s transformation doesn’t work.
The first is that most companies view their transformation process as a short fix. They look for the quick answer to solve the thing that they believe is the main problem. They hire someone, take a course or buy a new program and say, “There you go, it’s fixed. Let’s move on to the next problem.”
The second reason that most companies fail is that they don’t realize what it means to truly make an organizational and financial transformation. A true operational transformation requires everyone from the top down to undergo a new way of thinking about the company and how they work to improve the company.
And the last reason for an unsuccessful transformation to take root is the company’s failure to make changes to the entire company’s business model. These companies look at the transformation process as something that only affects one part of their business, like the sales staff or the creative team.
They treat the changes as an independent influence on one part of the whole company’s structure versus seeing how one change shift can affect the entire company’s staff, goals and organizational growth.
When Hope is No Longer a Strategy
The Integrated Growth Marketing Program is for your company when you’re ready to make a change and what you’ve been doing to grow your business is just not working.
When you’re feeling overwhelmed because everything that you’ve done, the people that you’ve hired and the money you’ve wasted on being unproductive is going to leave you in the same place next year where you are now.
This six month consulting program is for you.
The Integrated Growth Marketing Program is for Entrepreneurs working with a team or Companies with 5 – 10 employees. It’s for the CEO who is ready to step up and make a major change in the way their company operates and grows their financial opportunities.
First, let me make sure that we’re on the same page.
This is not a program where you’ll get a list of action steps at the beginning of the month and you’ll just go through them like a checklist.
I’m not that kind of consultant and that’s not how I work with my clients.
The truth is — I’ve been there and done that with some of the programs I’ve paid for and the coaches I’ve hired. I’ve tried to grow my business with this type of process and it didn’t work to help me take my business to the next level.
And I’m going to make a strong guess that you’re in this place because you’ve discovered the same people and programs are out there for companies like yours.
The Integrated Growth Marketing Program is about transforming your company. It’s about creating the true vision for your path for growth. It’s about making sure that those underlying fears and issues are no longer keeping your company locked in a constant pattern causing your income to flatline.
And it’s about developing a strategic plan with the action steps to actually execute it to make it a reality.
I’ve spent the last 30 years of my life helping my clients achieve results. I’ve held positions in sales, promotions and as well as managing a broadcast media plan for clients like a large corporate hospital system in Florida, to developing an integrated media plan for a tourism client in South Carolina.
I’ve worked with hundreds of start-ups, entrepreneurs, coaches and artists to help them discover their marketing message and how to translate that into connecting to more customers on social media. I’ve taught over 80 social media workshops at the National Entrepreneur Center in Orlando – from beginners to the super advanced – to teach them how to use social media to grow their business.
This six month consulting program is based on over three decades of insights I’ve learned from working with my clients to develop their marketing strategy, organizational plans and operational systems. As a business owner with 20+ years, I’ll bring my own personal experience to help your company experience an internal shift that will transform your team to ensure that they’ll get involved in the growth and success of your company.
This is Where Our Work Begins
I’m not going to sugar coat this program.
It’s going to be challenging. It’s going to be insightful. And it’s going to stretch the way you think about how to broaden your market to reach new customers.
Most of all, you’re going to accomplish more and your team will learn how to become proactive to the trends and changes in your industry instead of being reactive. Your company will have a growth strategy in place where you’ll know what to do next instead of feeling overwhelmed and wondering what just happened.
Your company will have a framework for what your team needs to set up an organizational system to ensure that everyone is involved with the growth and success of the company. You’ll know what results to measure and what to monitor for your company’s growth.
And your company will be guided and supported as your team implements everything that they’ll learn. This six month consulting program will help you uncover the exact steps you and your team must take to reach the next level of financial success.
Pre-Session Focus
We will have a transformative 60 minute session to identify what your company needs to focus on over the next six months.
During this session, we’ll talk through what hasn’t worked in your past attempts at growth and what needs to happen to uplevel your company’s income. We’ll set up your monthly goals and create the outline of an action plan for the work that we’ll dig into together during out time together.
Six Months of Coaching Sessions
We’ll meet for a two hour session during a scheduled time once a month either by Zoom call or if you live in the Central Florida area, at your office.
{ total of Six 120 minute sessions – one session per month }
You’ll talk and your team will share. And I’ll listen.
Then I’ll give you the clarity you need to identify where you’re getting stuck and how we can get your action plan on track to reach your goals.
This program includes:
- You’ll leave each session with a full set of notes and a detailed action plan with recommendations to reflect on between sessions.
- Access to worksheets, planning tools and other information to help inform and inspire you along the way.
- Email access to me Monday – Friday to have consistent support or to answer any questions you have in between our sessions.
- Ongoing support, guidance with accountability to ensure that you and your team get the work done.
Here are the opportunities we’ll review during the six months:
- Getting the right systems and processes in place – Helping your company find the right tools and resources to ensure your team works more effectively and see an increase in the amount of work that you’re producing for your clients.
- Branding your business – Guiding your team to understand your WHY. Understanding why your company is in business and how you help your customers is more than just getting help with your marketing message. For your company to truly grow, you also need to learn what path you need to travel to ensure that you know how your company will be able to move forward.
- Monthly objectives and goals review – A deep dive review into your monthly goals and the action steps that each team member needs to implement to continue on the path to increasing your revenue and growing your reach to your market.
- Understanding your customers – Getting a full picture of your ideal customer and their buying behaviors will enable your company to connect with them online. But to really begin to see intentional growth in your company, we’ll also develop a strategic traditional marketing plan and discover an out-of-the-box marketing programs that will set your company apart from your competitors.
- Creating engaging content – Brainstorming ideas to generate shareable creative content for social media. We’ll grow your company’s social presence with the social sites where your customers are spending time and we’ll create a social strategy to help you stand out from all that noise online.
- Building your company’s profile – Increase your online visibility with live streaming, videos/stories to integrate with a growth marketing plan to promote your company’s products/programs with authentic messaging.
To ask any questions to find out if the Integrated Growth Marketing Program will transform your company, you can book a complimentary Discovery Call.
