Is Pinterest Your Top Marketing Tool?
With over 100 million active Pinterest users, Pinterest is quickly becoming one of the small business owner and blogger’s top tools in their marketing mix to grow their site traffic.
In your quest to reach these millions of Pinterest users, you’ve likely faced these common Pinterest roadblocks:
- Frustration about how to turn Pinterest traffic into sales
- Struggling to find the content that creates click-thrus
- Confusion about how to create your pin descriptions to get more repins
- Overwhelmed with the whole pinning process – you don’t know what to pin, where to pin it and how often you should be pinning
I want to answer your questions to help you build more traffic from Pinterest. Because when you know what images will get the most repins and clicks to your website, you’ll start to convert your Pinterest traffic into customers.
My Pinterest Story
I’m a pretty active Pinterest and last year, I started to notice that my Pinterest feed looked different. And not a in a different way that made my pinning experience better.
I knew that like any other social site, Pinterest was making changes. I get that and there’s nothing that makes me happier than to see Pinterest improve its program.
But then this happened: I started to see more pins from a topic that I recently researched about setting some financial goals. Right after I set up a Financial Goals board and followed a few other boards looking for content, my feed was flooded with financial tips.
A couple of days later, my Pinterest home feed was overrun with stories about people paying off their $20,000 debt in one year, how to create a home budget binder to why I should be clipping coupons when I go grocery shopping.
What happened?
I admit I was interested in changing some of my spending habits to help me save more but there was no way that I requested to change my Pinterest feed into a Financial 101 eclass.
I spent over a year crafting my Pinterest feed into following specific people and boards to deliver the best mix of content of social media marketing and blogging tips combined with a touch of my personal interests like cupcakes and looking at adorable pictures of Golden Retrievers.
What really happened?
Pinterest launched Smart Feed.
Once I figured out what had happened and why I was seeing certain pins and not some of the boards I followed, I went to work trying to learn how to outsmart Pinterest’s Smart Feed.
I read a ton of posts from the Pinterest experts and even personally reached out to a couple of them with my questions. I took detailed notes and tracked what worked and tweaked the best of the pinning recommendations to grow my Pinterest presence.
I kept working and changing and shifting my Pinterest strategy until the day came when I finally hit 10,000 Pinterest Followers. And with all that work to grow my followers came the website traffic.
More than 80% of my site traffic comes from Pinterest! I get more traffic from Pinterest every month than from Facebook, Twitter and organic Google search COMBINED.
It didn’t happen in a few days or even in just a few short months.
It happened because these steps I discovered worked. I used the Pinterest Traffic Builder process to create my Pinterest strategy and I follow these steps every week.
And these steps don’t take me hours every week. I don’t pin several times a day. I follow the Pinterest Traffic Builder process once a day and it only takes me 15 minutes a day to see results. { yeah, that’s right, I said 15 MINUTES a day! }
That’s why I created the Pinterest Traffic Builder Coaching Sessions. I want to help you create your 6 week plan for dramatically increasing your Pinterest traffic.
Unlike other Pinterest coaching programs, I’m not going to show you how to set up a business account and create content boards. I’ll teach you the strategic steps I use every week so you can stop asking yourself, “I’ve got an account, what do I do now?” or thinking, “I don’t know what to post.”
The Pinterest Traffic Builder is a personalized coaching program to help you learn what to pin, where to pin and how often you should be pinning your top content.
Before our Pinterest Traffic Builder Coaching Sessions, you may feel like this:
- You’ve been wasting time pinning your blog posts.
- You think you need to be pinning on Pinterest several times a day to get more people to come to your website.
- You don’t know why your pins seem to get lost in the Pinterest feed and can’t figure out how to reach more people.
- You’re frustrated, overwhelmed and basically, you’re just pinning anything and hoping that this pin will be the one that goes viral.
After we work together with the Pinterest Traffic Builder Coaching sessions, you will:
- Learn how to get your best blog posts and product promotion images to reach more people and get more repins.
- Understand how to stop fighting Pinterest’s Smart Feed (the program that decides what shows up in our Pinterest feed) and learn the secrets to get this program to grow your website traffic.
- Find out what you’ve been missing to optimize your Pinterest account to help more people find your content.
- Develop a customized Pinterest strategy showing you what to post, where to post it and how often to post your content to get more site traffic.
What’s included in the Pinterest Traffic Builder Coaching Sessions:
- We’ll engage in our Pinterest Traffic Builder Coaching Sessions over a 6 week time frame.
(I’m only accepting 10 people in this session to ensure that you’re able to get the personal one-on-one attention you need to customize your Pinterest strategy.) - The Pinterest Traffic Builder process works like this: We’ll review one of your Pinterest pins from your top content and I’ll show you why it’s not getting shared. Then I’ll create your custom pinning strategy for this pin to let you know where you could be pinning your content and how often you should be pinning it to reach more people. Once you have your pinning strategy in place with the pin we work on together, you’ll be able to duplicate these steps with your other Pinterest content!
- Two 60 Minute Interactive Online Sessions
- Our First 60 Minute Interactive Session will show you the Pinterest strategy steps to increase your website traffic and we’ll review how you can add these Pinterest strategy steps into your busy schedule.
- The Second 60 Minute Interactive Session will answer any of your questions about what’s not working and how I can help you work through where you’re stuck so you can feel confident about using your customized Pinterest strategy.
- Marketing exercises and resources to help you optimize your Pinterest account and help more Pinterest users find you and learn more about who you and what you do.
- Unlimited Evernote communication during our 6 week coaching sessions for guidance and to review your other questions about how to create your Pinterest marketing messages.
- Together, we’ll work through your Pinterest Traffic Builder workflow process that includes the steps to learning how to pin, developing your custom Pinterest strategy and discovering how to pull it all together so you can implement your Pinterest strategy.
Bonus 1: Facebook Private Community – This private group will be more than just another place to network. It’s the place to ask questions and share your Pinterest content with my private Social Media with a Strategy community.
Bonus 2: Weekly Office Hours – We’ll have weekly LIVE Q&A office hours where I’ll be available to answer your questions about our Pinterest Traffic Builder coaching sessions. In addition to the LIVE Q&A office hours, we’ll have weekly Pinterest Strategy Sessions assignments with marketing exercises you can work on during our time together to help you to optimize your Pinterest account.
The Fall 2015 Session is now closed.
Please check this page for the dates of the 2016 Spring Session!
FAQ’s
What if I just started using Pinterest?
I love hearing that you’re using Pinterest to help you with your small business or blog! But the Pinterest Traffic Builder is not a basic Pinterest 101 program. This Pinterest coaching program is for people who have been using Pinterest for at least a year and are still struggling with how to use this visual site to grow their website traffic.
How can I make time to participate?
I get it. We’re all busy with our weekly to-do lists. The thing is, once you’ve taken the time to work through the Pinterest Traffic Builder process, you’ll find that you’ll start to see results using less time than it takes you to market your business on another other social network.
I personally use the Pinterest Traffic Builder process every day for 15 minutes a day and I consistently see an increase in Pinterest traffic to my website every month.
Is there somewhere I can go with questions?
In between our 60 Minute Interactive Online Sessions, you’ll be able to communicate me with in our shared Evernote folders as well as join our Pinterest conversation in the private Facebook group.
I don’t sell a product. What kind of businesses can use the Pinterest Traffic Builder?
All different types of businesses! As long as your target market is women (men are using Pinterest but we know that the majority of Pinterest users are women) and you can create your own content like blog posts and images to promote your products or services then the Pinterest Traffic Builder will work for your business.
The Pinterest Traffic Builder will not only teach you how to save time when you’re marketing on Pinterest, you’ll also learn how to generate more website traffic to connect with the right people who want to buy from you. And you’ll start to see how doing these simple steps 15 minutes a day can help get your investment back from working with me and The Pinterest Traffic Builder program!
I’m only accepting 10 people into the Fall 2015 Pinterest Traffic Builder program
so don’t miss the chance to work with me in a personalized Pinterest coaching experience!