Is your Pinterest traffic dropping?
Are you pinning your images and no one seems to be repinning your content? Are you seeing a drop in your traffic from Pinterest?
If this sums up what’s been going on with your Pinterest marketing plans, you’ve probably started doing some research to figure out what’s happening and how you can fix it.
Maybe it’s time you need to take a step back and do a deep dive review of your Pinterest account. Something that I like to call a Pinterest Audit.
The reality of Pinterest is that it’s not the same visual site you signed up to when you first set up your business account. And the only way that you can get your Pinterest marketing moving again is to find a way to stand out from all the other millions of Pinners.
Basically, you need to figure out a way to differentiate your business or blog and your products on Pinterest.
Why you should Audit your Pinterest Account
The purpose of a Pinterest Audit is to review how your business or blog is connecting { or maybe not connecting! } with all those potential customers actively using Pinterest every day.
A Pinterest Audit will help you figure out what’s going on with your Pinterest marketing by:
- Discover the strengths and weaknesses of your Pinterest marketing plan.
- Design your Pinterest messaging of boards and pins with your online programs and products.
- Helps you understand what to pin, where to pin and how often you should be pinning your top content.
You know how to do all that, right? { no? }
So what can you do? Follow these steps to do your own strategic Pinterest Audit …
Step 1: Create an Audit Plan
The first step of your Pinterest Audit is to create a plan of the topics you want to cover. You can use a word document, an online note taking program or even a mind mapping program – use whatever you want, just write it down!
These are the elements you want to review during your Pinterest Audit:
- The messaging from your business or blog – are you clear about who you are and what you do?
- Review your website – do you have content created with engaging images that’s ready to pin or do you need to create better images?
- Your targeted market – do you know who you’re trying to reach and how they’re using Pinterest?
- Review the strengths and weaknesses of your products and programs – do you have plan to market these online products on Pinterest?
Step 2: Look at Your Web Analytics
As an online business using Pinterest, it’s super important that you review your Google Analytics on a frequent basis. When you’re reviewing your analytics, you’ll want to include the following metrics:
- Website traffic – take a look at your page views to see how much traffic is coming from Pinterest in the referral section. How many people are clicking on your images in Pinterest to come to your website?
- What are they clicking on – you can see the specific pin that brought them to your site by reviewing the traffic referral, click on the Pinterest link and you can see the number of times people from Pinterest clicked on it and came to your site.
- Pinterest Analytics – click into your analytics on Pinterest and go right to the section about Activity from your website. You’ll be able to see which pins are being repinned the most and which boards are the best places for you to pin your top content to.
- Individual Pin Stats – on each of your pins, you’ll see a little graph image next to the repin number. Click on the graph and the individual activity for that specific pin will pop up. You’ll see how many people clicked on that pin to visit your site.
Step 3: Ask your Customers
Checking your analytics is a good place to see an overview of your Pinterest account but what can you do to drill this down to what your customers are seeing when they find you on Pinterest?
Try asking about five of your customers { or friends who are close to your target customers } to review your Pinterest account and listen to what they’re saying about your business or blog on Pinterest.
Here’s some questions you can ask them:
- What makes your business or blog different than others doing what you do?
- Can they do a quick scan of your boards and be able to tell what your business does or what your blog writes about?
- Ask them to click into your Pins section – can they immediately find and see the content that you’re pinning from your site?
- Then ask them review your Pinterest pins and have them tell you what they think the content is about without clicking on the image’s link.
Step 4: Action and Monitor
In the end, a Pinterest Audit is useless if you don’t create an action plan for all the problems and issues that you found. To develop your Pinterest Action Plan, make a detailed report of everything you reviewed and how you’re going to address the issues you uncovered.
List out all the problem areas you discovered during the audit. Next to each issue, write down a list of action items you can take along with a reasonable timeline when you plan to get it done.
After all your Pinterest Action Plan items are done, monitor the progress of your changes and see if your actions worked or need tweaking. One big thing to keep in mind – a Pinterest Audit is a continuous exercise, something you should go through on a regular basis so you can always keep moving forward with your Pinterest strategy plans.
Need some help doing your Pinterest Audit?
When was the last time that you took a really honest look at the pieces and parts of your Pinterest account? I’m going to make a guess that it probably happened the day you set everything up and verified your business account.
And I may be just taking a stab in the dark here but I’m going to say that you’ve probably never taken the time to really review all the elements that make up your Pinterest account – things like your images, boards and pin descriptions – and evaluate their cohesiveness … or lack there of.
If you need some help doing your Pinterest Audit, reserve your coaching space for one of my Pinterest Audits and get your custom Pinterest Action Plan to make sure that your marketing plan is bringing you website traffic and more customers from Pinterest.
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